Unreal Fur is a Melbourne based, faux fur label brought to life in 2011 with a clear goal. Our mission is to end the use of real fur in the fashion industry, by providing the most in-vogue faux furs of the best quality in the world. We are a top-tier label, currently stocked in many major stores around the world including Revolve, Free People, Bloomingdales, Saks Fifth Avenue, and Farfetch to name a few. With a cult following, Unreal Fur is a proud vegan brand, with a loud voice on important messages like animal welfare, ethical practices in business, passion in art and love for each other. We also have a strong history of collaborating with other like-minded organisations, individuals and artists that share our general philosophy and attitude towards the future of fashion.
You might say “It’s just fashion, we’re not saving lives”.
But in fact, we are.
... Every person who wears an Unreal Fur is saving a life, showing the world that they can wear timeless fashion without harming any animals. We are leading the charge in the faux-volution, and we don’t want to stop there! Unreal Fur is the brand for people who don’t take life too seriously, but stand for something and look great doing it.