The FWF philosophy is simple. We design almost exclusively in classic cuts and shapes, complemented by a soft, wearable colour palette and high-quality materials. We believe simplicity is best, and in quality over quantity, always. When designing, we carefully consider the lifespan of our garments and avoid trends that will become obsolete in a season or two. Our ultimate wish is to simplify everyday dressing, by creating versatile, quality pieces that give you great joy to wear.
Designed in Melbourne, Australia, the majority of our pieces are then crafted in China; with some select designs manufactured with local makers here in Melbourne.
FWF pieces are sold exclusively through our e-boutique and in selected boutiques Australia-wide, each of our stockists ordering in advance so their stock is made-to-order, minimising waste and over-consumption.